WHO WE ARE
DAVID CORMACK
MANAGING PARTNER
In my career as a 'comms guy' I've worked in the private, public and NGO sectors.
I specialise in working on organisations' reputations, understanding where they're at and helping them to improve. I have developed communication strategies for major multinational organisations, political parties and smaller local businesses.
Through my work and play time I've built up excellent relationships with a wide range of reporters throughout the country; and my work in politics has provided me with strong networks with those in Parliament.
I have experience as a communications consultant, a director of policy and communications and have managed teams. Talk to me now about how I can help you make your reputation shiny and beautiful!
LOU DRAPER O’REILLY
MANAGING PARTNER
My career as a PR expert and marketer is heading into 20 years, more than half of those focused on media relations. I’ve worked in-house for corporates, agency-side in boutique public relations firms, and as a business owner for the last 13 years in my own agencies - rockstar PR, LOUD in Public and now with David at Draper Cormack Group.
I’ve grown up in an entrepreneurial family where no-one has a regular job. As such, I’ve gone through all the business pains you can probably imagine and then some. I enjoy coaching businesses and individuals on how best to tell their stories in an arena where they’ll get the most use. Sometimes that’s mainstream media, often it’s as owned content, or contributor content elsewhere - there is a home for every story.
Reputation is hugely important to me and coaching people how to elevate their personal brands for the good of their careers or success of their business is hugely rewarding.
TASMIN PRICHARD
SENIOR CONSULTANT
There’s nothing I like more than using good communication to solve complex problems. Well, other than a cracking yarn.
I’m lucky enough to have experience in the private, public, and NGO sectors and have worked with a wide range of different organisations. These include government departments, Crown Entities, non-profits, as well as businesses working in the biotech, conservation, health, and tourism spaces.
In my spare time, I’m a Comms Director on the Wellington Pride Festival Board and play in live bands across the city.